Paid Media
We have scaled our own brands with our own money. Every wasted euro hurts. That is how we run your paid media — and why our fees follow sales performance, not how much you spend.
Your sales grow. Our incentives follow.
We do not charge a percentage of your media budget. We charge based on sales performance. The job is to grow the business, not make the ad account look bigger.
Account architecture & strategy
A full-funnel plan, clear channel roles and account structures that make budget allocation and learning easier.
Creative strategy & experimentation
A regular creative feedback loop. Test concepts, formats, hooks and offers against a defined hypothesis.
Daily optimisation & market expansion
Manage spend, audiences and campaigns. Explore new countries in controlled stages before scaling what earns its place.
Net sales & real contribution
Blended ROAS, MER and contribution by market. Discounts, refunds, product costs, logistics, payment fees and marketing costs belong in the same conversation.
The platform sees a sale. We check what is left.
We start with sales after discounts, refunds and returns. Blended ROAS relates those net sales to media spend; MER includes the wider marketing bill. Product costs, logistics and payment fees then show the contribution that growth actually leaves behind.
More budget is a decision. Not the objective.
We read blended efficiency alongside country economics, customer cohorts and campaign evidence. A strong account average can hide a weak market. One platform taking credit for a sale does not prove it created it.
We feel the cost of a bad decision.
We are operators and founders before we are an agency. We have paid the ad bills, handled the returns and watched the margin. That changes the questions we ask before scaling.
