+1M€ a month selling Tattoo courses & material
TATTOOX is one of those rare cases where the growth wasn’t incremental,Marr it was exponential.
When we started working together, TATTOOX was already generating around €120,000 per month from their Academy. Solid numbers. Strong product. Clear demand. But the system behind it? Bottlenecked.
TATTOOX sells high-ticket hybrid tattoo courses (average ticket ~€4,000). Their model is straightforward but powerful: performance marketing drives leads, and a trained sales team closes them. Simple on paper. Complex in execution.
At the time, they were generating around 40 leads per day at a CPL of €7–8. The ads were saturated. The content angles were repetitive. The creative machine was exhausted.
And in high-ticket lead generation, creative fatigue kills scale.
Rebuilding the Acquisition Engine
We didn’t tweak campaigns. We rebuilt the framework.
First, we helped TATTOOX create an in-house content department specifically designed to feed performance marketing with fresh, scalable assets. Not random content. Not “brand vibes.” Strategic, conversion-focused content built for:
- Native lead generation ads
- Landing page testing
- Pre-qualifying prospects
- Aligning marketing with sales
- International expansion
We introduced a structured creative testing system: new hooks weekly, new storylines, different positioning angles (career shift, lifestyle freedom, artistic mastery, financial independence), testimonial-driven ads, educational ads, authority ads.
The result?
From 40 leads per day to over 500 leads per day.
And here’s the real flex: in several periods, we pushed CPL below €1.
A €4,000 offer. Sub-€1 leads. At scale.
This wasn’t luck. It was framework, iteration, and aggressive testing.
From €120K to €1M+ Per Month
Within 6–8 months, TATTOOX went from approximately €120,000 per month to over €1,000,000 per month.
That’s not optimization. That’s transformation.
Annual revenue jumped from around €1M to well above €10M.
At multiple points, the sales team asked us to pause campaigns because they simply couldn’t handle the volume of qualified leads. They had to hire aggressively just to keep up.
Performance marketing wasn’t supporting the business anymore.
It became the growth engine of the entire company.
Native Lead Gen + High-Converting Landing Pages
We combined native lead forms with highly optimized landing pages and aggressive lead magnet strategies.
One of the highest-performing experiments?
Embedding free Academy video snippets on landing pages and triggering an email gate after a few seconds to continue watching.
Micro-commitment. Psychological ownership. Higher intent.
This single initiative dramatically increased opt-in rates without sacrificing lead quality.
We didn’t just increase volume — we engineered qualification into the funnel.
International Expansion: US, Germany & The Netherlands
TATTOOX wasn’t properly monetizing international demand.
We launched and scaled new markets including:
- United States
- Germany
- The Netherlands
Localized creatives. Localized messaging. Same core acquisition framework.
Scaling high-ticket education across markets requires more than translation. It requires cultural positioning. We built that.
Launching the TATTOOX E-commerce
Beyond the Academy, TATTOOX also provides professional tattoo kits — machines, inks, and equipment under their own brand.
We identified an opportunity: launch a dedicated Shopify e-commerce to serve:
- Former students needing restock.
- Professional tattoo artists frustrated with outdated supply stores.
We built the store from scratch with a fully customized design and strong CRO structure.
Even with limited stock and minimal paid budget (due to tight product margins), we scaled it to around €30,000 in revenue by month three.
Later, strategically, the focus shifted toward prioritizing Academy students due to inventory constraints. But the infrastructure, UX, and conversion system remain ready to scale whenever margin and stock allow.
Why This Case Matters
Most agencies are comfortable with low-ticket DTC brands.
Cheap AOV. Easy attribution. Simple scaling logic.
TATTOOX proves something different.
We scale high-ticket businesses through performance marketing, lead generation systems, sales alignment, and deep conversion optimization.
This wasn’t about increasing ROAS by 20%.
This was about building a machine capable of turning paid traffic into predictable seven-figure monthly revenue.
Today, TATTOOX has grown into a 100+ person company.
When we started, they were a small, ambitious team.
Now they’re a category leader in tattoo education.
And we’re proud to say we didn’t just run their ads.
We built their growth engine.
Looking to Scale a High-Ticket Offer?
If you’re selling a premium product or education program and your lead generation has plateaued, the problem is rarely demand.
It’s usually:
- Creative fatigue
- No structured testing system
- Weak landing page architecture
- Poor alignment between marketing and sales
We fix that.
At Black Comet, we build scalable acquisition funnels combining native lead gen, landing pages, Shopify development and aggressive CRO.
If you want to go from six figures to seven figures per month, we should talk.
