Turning a fashion label into a multi-million multichannel brand
A digital-native fashion label with a growing physical footprint. We rebuilt the digital experience to match the ambition of the brand, connecting editorial design, full-look shopping and omnichannel growth.
1 Jan–20 Oct 2026 vs the same dates in 2025
Bringing digital back into the picture.
One brandLAAGAM had grown beyond its digital roots. Flagship stores, wholesale and retailers were becoming a bigger part of the business. Online had not kept the same pace. We joined on 1 January 2026 to help change that.
The brief was clear: make digital a stronger part of the whole business. We connected the commercial strategy with a complete Shopify rebuild, keeping the visual identity that makes LAAGAM unmistakable.
A website that moves like the brand.
Editorial impact and shopping intent belong in the same experience. The homepage moves through stacked sections, campaign imagery and product discovery, with each layer revealing the next. Built for desktop. Reworked for the way people browse on mobile.
Style the look. Shop the look.
The styling is part of the value. We built the journey around complete outfits, then removed the small frictions between finding a piece and adding the rest.
From inspiration to the whole outfit.
A cast of models on a clean white stage. Pick a look, explore its pieces, choose sizes and add the outfit from the same view. The editorial becomes a buying journey without losing its character.
One piece opens up the rest.
On the Ryka White Striped Shirt page, Complete the Look brings the matching jeans and bag into the decision. Relevant styling sits alongside the product information, so the next addition feels natural.
Keep browsing. Keep the momentum.
The mobile quick add opens a clean size selector directly from a product card. On desktop, sizes are available in the card itself. Less back-and-forth between the collection and the product page.
The cart keeps the look going.
We developed LAAGAM’s cart in-house. Wishlist access, country-aware free-shipping thresholds, payment methods and outfit recommendations live in one experience. The last step still feels like the brand.
Fewer duplicate sizes. More confident orders.
We built a custom anti-bracketing check that spots the same product in different sizes. Before adding another size, shoppers can check the size guide, switch to one size or keep both. A small intervention, at the moment it matters.
A brand world worth getting lost in.
Objects is an immersive space for the things that tell LAAGAM’s story. Drag, explore and open each object to discover its meaning. We gave the brand’s editorial world a custom interaction of its own.
Digital discovery. A door nearby.
Flagships and retailers belong in the same customer journey. Our custom store locator brings the network together, with location search, store types and map views. Searching a city or postcode helps people find the nearest place to meet the brand in person.
One brand. More ways to grow.
Online, stores and retailers reinforce each other. We connected the digital experience to that reality, giving international shoppers a clearer route into LAAGAM and giving the wider business a stronger digital foundation.
Of online net sales come from outside Spain
- Spain35.2%
- United States17.1%
- Netherlands8.4%
- United Kingdom6.1%
- France5.2%
- Other markets28.0%
Online Store net sales by billing country · 1 Jan–20 Oct 2026
Make every channel work harder.
A sharper digital experience. A connected commercial strategy. A team that understands both the brand and the business.