Data & Intelligence
Sales are up. But is the business stronger? We connect ecommerce, marketing and costs, build reporting around your decisions and give your team access to Sentinel, our own reporting software.
One business. Numbers that agree.
Your business does not fit a template. Your reporting should not have to. We build ad hoc dashboards for your team, your economics and the decisions on your desk.
Dashboards built around you
Commercial dashboards, ecommerce funnels and market views built for the way you operate. From Looker Studio to custom reporting, the format follows the decision.
Commercial & customer analysis
Sales, conversion, cohorts, retention and market economics, read together. Find where growth is coming from, where customers drop off and what you actually keep.
Metric definitions & data quality
Agree revenue and cost definitions, reconcile sources and monitor missing or inconsistent data. A shared number needs a shared meaning.
Sentinel & ongoing intelligence
Access to Sentinel, our own reporting software, is part of client onboarding. We use it with our clients, alongside regular analysis and reporting built around their business.
Your next decision, in focus
Change the period. Compare markets. Follow the funnel. This is how we think about reporting: connected views that help your team ask better questions and make sharper calls.
Meet Sentinel. Already part of your onboarding.
Sentinel is our own reporting software. We use it with our clients, and your team gets access as part of onboarding. Alongside it, we build ad hoc dashboards around the questions your business needs to answer.
We have had to make the call.
More stock or more cash? Another market or a stronger home base? We have faced those decisions in our own brands. We build reporting for the people who have to act on it, not just present it.
What is Sentinel, and do we get access?
Sentinel is our own reporting software, which we use with our clients. Your team receives access as part of onboarding. We also scope any ad hoc dashboards your business needs.
Can you build around our existing reporting?
Yes. We work with your stack and the decisions you need to make. That can mean Looker Studio, custom dashboards or investor reporting, with clear definitions across each view.
What happens when the numbers do not match?
We investigate the definitions, source timing, attribution and missing data. Differences are documented and reconciled where possible rather than hidden behind a single chart.
Do you maintain the dashboards after launch?
Yes. Ongoing work can cover data quality, connector changes, new channels, metric updates and regular analysis with your team.
