Find the angle. Build the winner.

We find the angles, hooks and content patterns that turn attention into profitable growth. Then we brief, test and build on the winners, market by market.

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Connected to Paid Media

Creative review

UGC

Audience retention03s

Hook rate38.7%

Hold rate21.4%

Outbound CTR1.84%

Lead with the green oversized fit. Test a tighter first frame.

The creative is where the strategy shows up

We have sold our own products with our own money. We know how to turn a product truth into a reason to buy, and a good idea into a test your paid media team can actually use.

Find the angle

Customer reviews, objections, desires and competitor research. We find the reasons people buy, then turn them into distinct creative territories.

Earn the first three seconds

The opening frame, the first line, the product reveal. We build hooks that make the right person stop, with a clear promise to follow.

Brief with precision

Every week, your team gets new priorities, scripts, references, shot lists and variations. Creators know what to deliver and when we need it.

Turn winners into a system

We tag the angle, hook and format, read performance by market, and turn the findings into the next batch. Each test makes the next brief sharper.

A clear plan. A team that delivers.

Creative strategy and paid media run on the same roadmap. Clear hypotheses, clear ownership and a weekly rhythm of delivery and learning.

Research before the brief

We study the customer, the product and the existing ads. Then we prioritise the angles and hypotheses worth testing.

Brief the next batch

Your team and creators get a clear brief: angles, hooks, scripts, visual references, formats, variations and delivery dates.

Read the performance

We analyse each ad by angle, format and country. Hook rate, hold rate, CTR, CPA and contribution show what is working, where fatigue is setting in and what the next briefing needs to change.

Test. Learn. Brief again.

We launch with the paid media team, compare patterns within each market and decide what to scale, iterate or stop.

One product. More than one way in.

Found a bestseller in one market? Scale the demand without exhausting the audience. We build new ways into the same product: creator try-ons, going-out POVs, editorial campaigns and product detail. Your team gets a clear brief for every new angle, before the last winner wears out.

Angle / 01

The fit, without the guesswork

Opening hook

“This is how it actually fits.”

Let the creator show the silhouette before adding the sales pitch.

Shot list

Open on the green oversized fit
Show the sleeves, neckline and full silhouette
Finish with the complete look and a direct CTA

Same brand. Different markets.

A winner in one country is a hypothesis in the next. We know how to sell across markets, from the angle and the creator to the product proof that makes people buy. We compare performance within each country: attention tells us where to look; acquisition costs and contribution tell us where to invest.

Take the local strategy into your store with Geosort

Choose a market

Build on it

UGC

Hook rate: 38.7%
Outbound CTR: 1.84%
Cost per purchase: €18.46

Iterate

Product demo

Hook rate: 31.8%
Outbound CTR: 1.42%
Cost per purchase: €24.38

Iterate

POV

Hook rate: 34.2%
Outbound CTR: 1.61%
Cost per purchase: €21.74

Into the next brief

The creator try-on leads here. Keep the full-fit opening and test a closer detail reveal.

See how strategy becomes a brief

Explore our Creative Testing Playbook: formats, duration, hooks, Ads Library references and a weekly testing loop, ready for your team to execute.

Explore the playbook

One brand. More ways to win.

NiiHAi’s content output gives us room to test properly. Editorial, UGC, POV, product-led and gifting assets each play a different role. We turn that range into a testing system: different angles, hooks and formats for different countries, then more investment behind what earns it.

See how we built it

Let’s talk about your next stage.

Tell us where you are, what is getting in the way and where you want to go. We will work out the right next step together.

Let’s Talk

The rest of your growth engine

The strategy behind your growth engine

Before we get started

What does creative strategy include?

Customer and competitor research, product angles, hooks, formats and a testing plan by market. We turn that strategy into weekly briefs, review the assets your team delivers and use performance to shape the next batch.

What does our team receive in each brief?

A Notion brief with the audience, market, angle, ad format, duration, opening hooks, content sequence, Ads Library references and delivery requirements. Your team and creators get a clear direction, with variations designed to answer a specific testing question.

How often do you send new creative briefs?

We work in a weekly rhythm with your team and paid media. Results, upcoming launches and creative fatigue set the priorities. Each new brief builds on what we have learned, with agreed owners and delivery dates.

How do you decide whether a creative is a winner?

Attention and engagement help us understand the creative. Acquisition costs, sales, contribution and market context tell us whether it deserves more investment. We read those signals together with paid media, rather than calling an ad a winner because it gets clicks.

Can the same creative work in every country?

A winner in one market is a hypothesis in another. Our experience building and scaling international brands informs the language, product angle, proof and offer we test in each country. We connect creative decisions with local demand and merchandising insights, including Geosort.

Can you work with our existing team and creators?

Yes. We work alongside your in-house team, creators and paid media team. We own the strategic direction, give specific feedback on the assets and keep the testing priorities clear, so everyone works towards the same business outcome.