From Underground Drop Culture to +40M€ Powerhouse
A cult streetwear brand. A global growth engine. We connected paid media, international expansion and a custom Shopify experience without losing the culture that made Cold different.
Local cult. Global demand.
Cold was our first client after years of building our own brands. The product and the community were already there. We connected paid media, country-specific funnels and a rebuilt Shopify store to turn that cultural edge into growth.
A different revenue mix
We grew beyond Spain without diluting what made Cold, Cold. Creative angles, landing pages and testing were built around each market.
The culture stays. The experience levels up.
We rebuilt the Shopify experience around Cold’s identity and the way its community shops. Custom development, sharper UX and continuous CRO made the store part of the brand, not just a checkout.
Recognised by Shopify as the #2 website worldwide. Built by Black Comet.
Build the outfit. Anywhere.
One custom-built tool, two buying moments. We brought the same outfit-building experience from the website to the physical queue at Scrapworld.
On the website
Mix tops, bottoms and accessories. Live outfit previews and tiered discounts give shoppers a reason to increase cart value.
In the queue
Vertical kiosks turned waiting into shopping: build an outfit, order it home or take it into the store. Same brand experience. More ways to buy.
A drop people wanted to play.
We built a dragon-themed game into the collection page. A global leaderboard made it competitive. Saving a score after the third play captured the email and connected the hype to Klaviyo.
Inside the team. Not on the sidelines.
From daily Shopify decisions to international growth and Black Friday in the office together. We became part of Cold’s digital department, connecting strategy, development and performance around the same business.
Amazing results
You know things are going good when your traffic has more than doubled in the last few months and the conversion rate is still going up.
The level at they personalize the experience for every market has been key for our international growth.
Build the next chapter of your brand.
Strategy, paid media, conversion and development. One team, working on the same business.