CRO Revenue Calculator
Same traffic. More revenue.
Calculate how changes to your conversion rate and average order value affect ecommerce revenue. Compare your current funnel with a new scenario, from add to cart to checkout and purchase.
How to calculate conversion revenue
Orders = sessions × conversion rate ÷ 100. Revenue = orders × average order value. Compare both scenarios using the same traffic and period.
Moving from a 1% to a 1.1% conversion rate is an increase of 0.1 percentage points and 10% more orders at the same traffic. At 100,000 sessions and a €100 average order value, that means €10,000 more revenue.
