From UK niche to a £300K/month global brand
A distinctive brand. A global growth engine. Paid media, country-level creative testing and a Shopify experience built around how people actually shop.
Inside the team. Across every market.
NiiHAi already had what many brands spend years trying to find: a recognisable point of view and a team that could create serious content. Our job was to turn that energy into a repeatable growth system.
We joined in February 2026, connecting commercial decisions, paid media, creative testing and development. The same people thinking about the next market were improving the journey from the first ad to the final cart.
The business got bigger. So did the ambition.
The month before we joined, January 2026, closed above £100K in net sales. By August, NiiHAi passed £300K and 3.4K orders: 2.8 times January’s net sales. From June to September, the brand generated over £900K, with 76% coming from outside the UK.
Monthly net sales
December 2025–August 2026 · GBP
Black Comet joins · February 2026
A global business, market by market
June–September 2026 · share of net sales
One brand. More ways to win.
NiiHAi’s content output gives us room to test properly. Editorial, UGC, POV, product-led and gifting assets each play a different role. We turn that range into a testing system: different angles, hooks and formats for different countries, then more investment behind what earns it.
- 01
Test markets with a clear budget and a clear commercial question.
- 02
Read creative performance by country, angle and format.
- 03
Feed the learnings back into the next brief and the next launch.
The right first page in every country.
A bestseller in London is not automatically a bestseller in Sydney. We introduced Geosort, the merchandising app we built at Black Comet, to rank collections around local demand, product performance and availability. NiiHAi now uses it across 36 countries.
Local merchandising. A stronger shopping session.
Sessions
100%100%100%Add-to-cart rate
+45%vs store-wide5.79%8.41%Checkout rate
+5%vs store-wide2.61%2.75%Conversion rate
+56%vs store-wide0.99%1.54%
In September 2026, shoppers who viewed a Geosort-powered collection converted at 1.54%, compared with 0.99% store-wide. Add-to-cart rate reached 8.41%, compared with 5.79% across the store.
Built by us. Put to work inside NiiHAi.
Geosort turns one global catalogue into locally relevant collections, automatically. Less manual sorting. More of the products each market actually wants to buy.
Growth has to survive the click.
The next iteration of NiiHAi’s storefront brings the same market-level thinking into the shopping experience. We built the details ourselves, so the brand can keep its visual identity while removing friction at every step.
A cart that helps complete the outfit.
The new drawer brings the bag and wishlist into one place. Country-specific shipping progress and tax messaging answer the practical questions. Product-aware recommendations help shoppers complete the look, rather than showing another unrelated bestseller.
- Wishlist and cart, connected.
- Free shipping thresholds and messages by country.
- Relevant outfit upsells inside the drawer.
Let people choose how they discover.
Product or model. A compact grid or an editorial view. The collection page adapts to the way someone wants to browse, without sending them elsewhere. It balances the clarity of a catalogue with the attitude of a fashion brand.
A product page that does the work.
The newsletter offer sits directly below the price, where it can influence the decision. Next and previous product navigation keeps discovery moving. Localised model measurements, our custom size guide and country-aware delivery information make the next step easier.
Fit confidence, built into the journey.
A size guide designed for the product, with selectable sizes and centimetre/inch switching. The information lives beside the buying decision, without forcing the shopper to leave the product page.
An archive worth getting lost in.
NiiHAi’s collections have their own worlds. We turned the archive into a visual way to explore them, with moving image strips that carry the brand’s campaign language through the store.
An extension of the team. Every day.
This works because we are close to the business. We connect launches, stock, creative output, market expansion and the website, then stay involved in the execution. NiiHAi gets a growth partner who understands what is happening inside the brand.
Growth from the inside
Working with Black Comet has completely changed our business.
They have taught us how to scale from the inside, helping us not only on the website or paid media, but also in operations, packaging, retail and strategic decisions.
Possibly one of the best decisions we have ever taken.
Your next market needs more than more ad spend.
Bring the strategy, creative testing and shopping experience into the same conversation. We’ll help you find the next move.